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Crazy Mama's Celestial Emporium

26306 Preston Ave. Spring, Tx, 77373


Spring business knows the Power of Perfume

By Flori Meeks | September 25, 2012

CHRON.COM Spring business knows the Power of Perfume By Flori Meeks | September 25, 2012

Diana Bill-Jordan makes her custom perfumes to match each customers personality and smell.

Photo: David Hopper / freelance

Old Town Spring business owner Diana Bill-Jordan understands the impact of a well-put-together outfit or a great pair of shoes. But don't rule out the power of the right perfume, she says."I tell people it's not a perfume; it's a weapon," said Bill-Jordan, who's better known by her nickname, Diana Diamonds.

Bill-Jordan's Old Town Spring shop: Crazy Mama's at 26306 Preston, specializes in helping customers create a signature scent. The right aroma, she says, can boost wearers' confidence on the job, attract the opposite sex or simply brighten their days."I have a lot of mothers and daughters, best friends, girls' night out. And I have some who always want individual sessions."

Bill-Jordan made her first perfume in 1972 for herself. "It got lots of compliments," she recalled, adding she didn't know at the time that her personal mix would have a completely different smell on others who wore it.It wasn't until 2000 when she began to think seriously about creating perfumes.Today, when she consults with a customer, Bill-Jordan conducts a brief interview. "I ask people what they want to happen in the next 90 days." She also smells the back of the customer's head, to detect their personal scent fingerprint.

Bill-Jordan works from a collection of 215 perfumes. Each already is mixed, some with as many as 200 ingredients. Drop by drop: she creates something unique for the customer. "I know it sounds tedious, but it's a lot of fun."She always adds gemstones, which impact the final product.

The blends' pheromones, another key element, serve as messengers, Bill-Jordan says. They help wearers express their intentions; they convey information; and they produce responses in others.The resulting perfume is experienced in four parts, what Bill-Jordan calls a scent fingerprint. It comprises a top note, accent, mid note and base note."You want something that compliments your personal scent.

The other day I put sandalwood (essential oil) on five different women. Within 15 minutes, everyone smelled different."

The time commitment for the customers depends on them. Bill-Jordan can come up with a quick blend in 15 minutes. But working with her on a signature scent takes about 2½ hours. Pheromone Perfumes start at $35, and private appointments with Bill-Jordan start at $125.

For groups, she charges $71 per person.

Crazy Mama's, first launched in the early 1970s, has seen a number of incarnations and locations over the years. It first opened on Westheimer at Crazy Mama's Antiques and Tea Parlor, and then re-located to Conroe after Bill-Jordan moved. She closed for a while after the family made another move, and then re-opened in Spring Branch as The Celestial Emporium.

Her business became Crazy Mama's again when Bill-Jordan moved to her current Spring location on September 1st, 2009.

In addition to pheromone perfumes, Crazy Mama's carries museum quality & retro jewelry - including jewelry classes, "Forever Young" Skin Miracles 100% Guaranteed Natural & Effective Skin Care, coffees, teas, Estate Crystal, Seasonal Room & Linen Sprays and gifts.

Hours are 11 a.m.-6 p.m. Thursday to Sunday. Appointments available Monday to Sunday.

Flori Meeks can be reached at [email protected]

By Flori Meeks